Making Media Magic
Christian Peterson
Making Media Magic is not about public relations
or spinning the truth.
It's about working with the media and understanding
its role.
In Making Media Magic you will discover:
- Why ‘spinning' the truth never works;
- Media Myths;
- The Media Pyramid;
- The Communication Pyramid;
- Why knowing the Media's job is critical
- Keys for Successful Media Encounters; and
- Creating media messages that resonate.
By learning and practising a few simple skills,
understanding how the media works and being
disciplined and honest, you will improve your
standing with the public, draw clients even
when mishaps occur.
In Making Media Magic you will:
- Learn how to prepare a persuasive media
message;
- Learn how to ‘unpack' your message to add
meaning and persuasion;
- Gain skills to draw people to your business,
and your website;
- Gain knowledge and techniques to handle
difficult interviews without ‘spin';
- Be able to deal with interruptions; and
- Practise being interviewed for News, Current
Affairs and Talkback Programs.
On completing Making Media Magic you will have
the knowledge and tools to meet the media with
confidence.
Making Media Magic can be presented as:
- Keynote and conference presentations;
- Tailored Corporate presentations;
- Breakfast, luncheon and after-dinner presentations
- One-day skill based programs; and
- Optional One-on-One Coaching.
Find
out more about Christian Peterson
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